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Customized TIA Research – Research Sponsorship Opportunities

TIA offers its members opportunities to sponsor consumer market research studies. TIA requires that each sponsored study meet two requirements. First, the research study must be a topic of interest to a wide variety of industry participants. Second, the sponsoring organization must agree to make research results available to the entire industry. By sponsoring a TIA research study, your organization will receive credit in the final report, publicity for your organization, and the opportunity to be perceived as an "expert" on the topic studied.

Sponsored research studies are typically structured as partnerships between TIA and the sponsoring organization. The sponsoring firm typically supports the study financially, while TIA contributes its time and expertise to conduct the research and analyze the results. Research reports that result from the studies will be marketed and sold by TIA. Sponsors will receive a free electronic copy of the research report. For a small per-copy fee, Sponsors may also receive bound, hard copies of the research report.

If your organization is interested in sponsoring a TIA research study, please call Traverse Burnett, Research, at 202-408-2142 or tburnett@tia.org