TIA Report Shows Leisure Travel More Popular Than Ever U.S. Domestic Leisure Travel Report, 2006 Edition Americans took over 1.4 billion leisure trips in 2004, an increase of almost 9 percent since 2000. Most leisure travelers journey by car, and most leisure trips are taken either to visit friends or family or for personal reasons. More information on leisure travelers and trips, including spending, transportation, lodging, and activities, can be found in TIA's new U.S. Domestic Leisure Travel Report, the first to use the TIA TravelScope®/ DIRECTIONS® by DKS&A survey. This report is included in TIA's Domestic Comprehensive and Premier Research Subscription Packages.
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Distribution Strategy: Emerging Models for Destination Portals This new report examines the eveolution of destination websites from marketing and merchandising tools to a newly emerging model supporting eCommerce and CRM. There are case studies illustrating five different destination types outlining their objectives, strategies and rationale for each given direction. Several models are put forth to explain the fundamentals required to move along the continium that results in a full service destination portal. Checklists and guidelines are provided to assist a destination in their own distsribution and eCommerce planning process.
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Recently Released Reports
Survey of U.S. State & Territory Tourism Office Budgets, 2005-2006 This annual survey provides extensive information on tourism office budgets and funding sources of all 50 states and, when available, comparable agencies in the District of Columbia and the five U.S. territories. Refer to the Summary & Analysis section or compare state-by-state budget breakdowns in the areas of personnel/administration, advertising, marketing and sales promotion, grant programs, industry relations, press and public relations, research, website, welcome centers, etc., for state agencies responsible for tourism development and promotion across the U.S. This report is included in TIA's Domestic Basic, Domestic Comprehensive and Premier Research Subscription Packages.
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Outlook for Travel and Tourism 2006 An invaluable tool when preparing marketing plans! The outlook for the $645 billion U.S. travel and tourism industry is very positive in 2006. Revenues are forecast to rise in virtually every sector as even the airlines are likely to be able to raise prices. The U.S. economy is expected to soften somewhat, but most travel industry experts say travel demand will remain strong and international visitors could top the previous record set in 2000. The Outlook documents the forecasts and trends outlined at TIA's Marketing Outlook Forum held in late 2005 in Seattle, Washington. This edition reflects a new summary format that is easier to use and makes information more accessible. This report is included in TIA's Domestic Basic, Domestic Comprehensive and Premier Research Subscription Packages.
Individual sale price Member: $165 Non-member: $275
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Economic Review of Travel In America, 2005 Edition Spanning 1999 to 2004, as well as, where available, 2005 data and forecasts for 2006 and beyond, this report has three primary sections covering: the economic impact of travel in the U.S. (total travel expenditures, travel-generated employment, payroll, and tax revenue), the U.S.'s place in global tourism (the state of global tourism and international travel to the U.S.), and the performance of major travel-related industries in the U.S. (including airlines, lodging, amusement and recreation services, and food service). It also reveals that domestic and international travelers spent an estimated $646 billion in the United States in 2005, nearly 8% more than in 2004.
Individual sale price Member: $120 Non-member: $195
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