New Study Sheds Light on Online Metrics for Travel Websites The Online Metrics Handbook for Travel Marketers Until now, the travel industry has had no reliable method to benchmark companies' online performance against competitors. Using current literature in conjunction with in-depth interviews of various travel suppliers and vendors, TIA, in association with The Hospitality Sales & Marketing Association International (HSMAI) Foundation, brings you this newly released publication. This study defines performance from the perspectives of eCommerce and online customers; reviews metrics used by different travel sectors; determines the formulas most indicative of performance quality; determines which metrics are comparable for online transactions or functions; and shows if it is possible to recommend a method of data collection that will convert data to a standard format for common metrics. This report is included in TIA's 2006 Basic, Comprehensive and Premier Research Subscription Packages.
To order a copy of the research report, click here.
travelhorizons™ A new travelhorizons™ survey of nearly 2,000 travelers revealed that the majority of Americans do not know a passport is now required when returning to the U.S. via air from other Western Hemisphere countries. Click here for information on this new survey by TIA and Yesawich, Pepperdine, Brown & Russell.
2006-2007 Survey of U.S. State & Territory Tourism Office Budgets This annual survey provides extensive information on tourism office budgets and funding sources of all 50 states and, when available, comparable agencies in the District of Columbia and the five U.S. territories. Refer to the Summary & Analysis section or compare state-by-state budget breakdowns in the areas of personnel/administration, advertising, marketing and sales promotion, grant programs, industry relations, press and public relations, research, website, welcome centers, etc., for state agencies responsible for tourism development and promotion across the U.S. This report is included in TIA's 2007 Basic, Comprehensive and Premier Research Subscription Packages.
To order a copy of the research report, click here.
RECENTLY RELEASED REPORTS
The Ideal American Vacation Trip: An In-Depth Analysis of American Leisure Travelers' Aspirations and Motivations This report profiles both the typical American vacation trip and the "ideal" American vacation trip. In addition, this report profiles leisure travelers based on their lifestage and motivations for traveling, and examines how the ideal trip varies across these groups. Other aspects of the study include an examination of how close various lifestages and motivational segments are to their ideal vacation trip and the key travel aspirations that are not being met for these segments. The study was conducted online among 2,500 American vacation travelers and sponsored by American Express. This report is included in the 2007 Premier Research Subscription Package.
To order a copy of the research report, click here.
Domestic Travel Market Report, 2006 Edition This annual report will give you an overview of the size and composition of the 1.99 billion person-trips taken domestically by U.S. residents in 2005. It includes trip characteristics and traveler demographics for overall U.S. domestic travel, and for several key market segments, over the past ten years. Travel segments profiled include: business travelers, leisure travelers, air and auto travelers, solo travelers, travel with children, eco-travel, and trips that include cultural activities. Also profiled are four income groups and three age groups. This report uses data from the TIA TravelScope®/DIRECTIONS® Survey by DKS&A. This report is included in TIA's 2006 Basic, Comprehensive and Premier Research Subscription Packages.
To order a copy of the research report, click here.
TIA Travel Trade Barometer TIA has partnered with Travel Market Insights (TMI) to produce the TIA Travel Trade Barometer, providing our members with predictive information on the direction of inbound travel to the U.S. and by destination. The barometer is a quarterly survey of key inbound operators with a large share of U.S. inbound business. Operators from the UK, Germany, and Mexico are surveyed online and tell us their volume of bookings, demand, confidence in recommending the U.S. as a destination, and factors influencing international visitors' decision to travel to the U.S. – including destination specific bookings and projected bookings. The Canadian barometer, surveying Canadian companies that sell travel to the US, is a product that will be available in third quarter 2007. Reliable and Timely: Analysis of this survey with actual inbound numbers reported by OTTI have shown that the barometer is an accurate predictor of the direction of inbound volume each quarter. Your business shouldn't have to wait to learn if international business will be up or down next quarter; subscribe to the Barometer forecast so you can prepare for any fluctuations in the international inbound market. Year end 2006 bookings and projected bookings for the first half of 2007 are currently available. Subscribe today to obtain your destinations' bookings and projected bookings for summer travel. For subscription costs and more information visit the Barometer website.
To have your destination added to the survey call or email Scott Johnson at 518-668-2559 or Traverse Burnett at 202-408-2142.
BECOME A TIA MEMBER! For more information on the benefits and opportunities of TIA membership, click here.
De-Clutter With Travel Marketing Search
Travel Marketing Search is a powerful search engine that continually indexes the websites of all companies represented in the list and features a broad array of products and services listings that will aid TIA members in their purchasing decisions. Therefore, searchers can easily locate products and services unique to the travel marketing industry without the clutter of a general Internet search.
Customized research available through TIA. Click here to learn more about how you can sponsor a consumer market research study.
For more information about TIA, go to www.tia.org.
