Market Share Indicators Online – Welcome

Welcome to TIA's Market Share Indicator Report, MSI Online.

MSI will help you better understand the flow of international travel to the United States though its Market Share Indicator Report. This analysis of the United State's share of long-haul travel from twenty-five of the top tourism generating countries to the U.S includes the U.S. market share (the MSI), outbound and long-haul travel figures, economic indicators for the past ten years, and short term forecasts for all twenty-five countries.

TIA created the Market Share Indicator Report and MSI Online to support the Industry's efforts to increase travel to the U.S. by giving travel professionals information about which countries generate outbound tourism and what share is coming to the U.S. Trends in outbound travel, GDP growth, currency fluctuations and other economic indicators can be readily related to U.S. arrivals and changes in U.S. market share.

MSI information is available in three different presentations:

· The MSI Summary of U.S. Market Share provides a quick overview of the U.S. market share for the 25 countries in MSI. The online summary shows the U.S. market share over ten years at five-year intervals, plus the past and current year.

· The MSI Online Database allows you to search by country, year, or indicator in order to make customized tables of travel and economic information. One search can even be graphed. Through our search you can compare trends over time for one country or multiple countries and compare indicators for one year, or multiple countries and years for one indicator.

· The MSI Online Country Analyses provide detailed interpretation of the Market Share Indicator data and relevant background information including politics, economic conditions and significant events. Each country analysis includes two competitive charts: one that shows each of the primary countries and one that shows each of the primary regions with which the U.S. competes for visitors from that country.

MSI Online's primary data source is Global Insight's Global Tourism Navigator (GTN), a highly regarded source of timely, accurate global tourism and economic data. Global Insight collects data for GTN on a continual basis in order to provide the most recently published data for over 150 countries from every world region. GTN data comes from numerous major world sources including NTO's, intergovernmental organizations that collect data from their member countries, and from every major statistics office in the world. All of Global Insight's GTN tourism data is checked for accuracy and consistency over time.

The MSI Online forecasts are based on the current Global Insight economic outlook. They are derived using an econometric model for estimating origin and destination travel across over 150 countries. This model is the first of its kind to be built around a consistent set of macroeconomic and demographic forecast drivers. Global Insight's economic forecasts for real income, exchange rates, prices and population are used to determine demand for travel by origin market. Origin markets are then linked with destinations according to current travel trends and weighted for all destinations. Each destination is scored across three criteria: security, tourism product/infrastructure and tourism development plans. Using this weighting mechanism, in conjunction with econometrically calculated outbound travel, the model calculates the only set of globally consistent forecasts at the detail of origin-destination pairs.

For detailed information on the MSI, and definitions of terms, go to MSI Frequently Asked Questions.

Notes:

MSI Summary of U.S. Market Share link to the page titles - IVIS – Summary of U.S. Market Share Indicators

MSI Online Database link to the page titles - Market Share Indicators – Online Database

MSI Online Country Analyses link to the page titles - Market Share Indicators – Country Analysis