Executive Summaries

The Minority Traveler

Table of Contents

This report sets out to examine the trip characteristics of traveling households in the three most populous minority groups in the U.S.: Hispanics, African-Americans, and Asian-Americans, including Pacific Islanders. The report also looks at the demographics of minority traveling households in the U.S., profiles each travel group individually, and highlights similarities and differences that are important to recognize when marketing to these populations. By becoming aware of the differing patterns of travel behavior of these minority groups, you can develop more effective marketing literature, expand current products into new markets, refine sales and marketing strategies, develop new products, analyze key market niches, and understand how the minority traveler uses industry products. Released December 2003.