Executive Summaries

Japan Travel Demand: Trends and Insights, 2004 Edition

Table of Contents

TIA's new forward-looking report includes new 2003 data and an outlook for 2004. It examines the state of the Japanese outbound travel market and the Japanese travel market to the United States as a destination. In the past decade, Japan become one of the most loyal inbound markets to the U.S. In 2004, the decline in Japanese arrivals is expected to reverse and arrivals are expected to grow robustly for the next three years. This report defines the Japanese travel market giving travel volumes and trip characteristics for both Japanese outbound travel and travel to the U.S. for 2003. The report provides market share data, competitive destinations, and travel-trade information. It also analyzes the economic, social and political environments in Japan through 2003, and provides a short-term forecast. This report is a must-read for travel professionals who are marketing in Japan. This report is available only in PDF format and is 35 pages. Released September 2004.