|
Executive Summaries - 2004-2005 Survey of U.S. State & Territory Tourism Office Budgets The 2004-05 Survey of U.S. State and Territory Tourism Office Budgets is based upon questionnaires completed by representatives from 45 state tourism offices. Connecticut, New Jersey, New York, Ohio, and Tennessee did not submit data.
- In 44 states one official government and/or private sector agency is responsible for tourism development and promotion; in Texas, two agencies share the responsibility. Alaska and Hawaii, however, contract marketing responsibilities to outside agencies (the Alaska Travel Industry Association and the Hawaii Convention and Visitors Bureau, respectively).
- For the majority of states, the fiscal year runs from July 1 to June 30 (42). Eighteen states operate on a biennial budget.
- Collective projected budgets for fiscal year 2002-03 total $554.2 million (or $12,315,580 on average per state with 45 states responding), 8.3 percent lower than last year's $604.1 million actual budget (45). Compared with the 1998-1999 fiscal year, the average state tourism budget has increased 6.1 percent.
- The sum of budgets for the top ten states alone represents nearly 51 percent of the total projected spending. The average of tourism office budgets is heavily weighted by these top ten states. Click here for a list of the top ten tourism office budgets.
- Public sector funds are the primary source of all tourism office funding and indeed the sole source for 29 of the 45 responding states. Of the $554.2 million combined total projected budget, public sector funds represent 94.6 percent, or $524.2 million (45).
- On average, more money was allocated during 2002-2003 for cooperative marketing funds, inquiry fulfillment, personnel services, and printing and production. Less money was projected to be spent on domestic advertising, film office, grant programs, industry relations, international advertising, other administrative costs, press and public relations, research, sales promotion, web site development/maintenance, welcome centers, and "other."
- Tourism offices reported proposed collective 2002-03 domestic advertising budgets totaling $145,465,681 (42). On average, states allocated $3,463,469, about 16.2 percent less than last year's average of $4,058,342 (42 comparable states). Over the past five years, average domestic advertising budgets have increased 17.8 percent (41 comparable states).
- Tourism offices reported proposed 2002-03 international advertising budgets totaling $5,349,290 (28). This allocation has decreased 27.8 percent compared with the 2001-02 budget, from an average of $264,627 to $191,046 (28 comparable states).
- The combined domestic and international advertising budgets projected for FY 2002-2003 total $150,894,971 (or $3,590,833 per state with 42 states responding), a 16.9 percent decrease from the FY 2001-2002 actual average budget.
|
