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National Geographic Traveler:
Travel to a Better World Awards
(Open to all International and US Domestic travel entries)
Sustainable Tourism Messages in Advertising
Recognizing travel companies that make the principle message in their brand advertising information about the authentic indigenous aspects of visiting a destination or using their company
CRITERIA: An advertising campaign must include, at a minimum, two of the following elements and show the quantitatvie results (responses): Print ad, Cable TV ad, Television ad, Radio ad and Online ad schedule.
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