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International Inbound Discover America Marketing Award
CRITERIA: In all cases, elements of a marketing program must include the following: Two elements from the advertising campaign criteria, a collateral distribution program (eg: brochure mailing, E-blast, etc.), a consumer or trade event and consumer and trade PR.
ELIGIBLE: All government, travel and tourism companies with a marketing program that promotes in-bound travel to the US from an outside location.
PLEASE NOTE: English translations should be provided with foreign language pieces.
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