TIA International Programs


Travel and tourism is one of America's most successful industries, generating a trade surplus that helps offset the nation's trade deficit. Yet, research shows a decline of 17 percent in international travel to the U.S. since 2000, even as global travel is expanding.  In addition, America's image abroad is also faltering with favorable opinions of the U.S. standing at less than 50 percent in most countries.

Now is the time to turn that around! Join TIA as we expand our efforts in the international arena with our Discover America® international programs.

We have developed a number of trade and consumer opportunites to suit all budgets and interests.

This year, we are exploring trade opportunities in new emerging markets such as India, as well as the traditional larger markets.

The development of the DiscoverAmerica.com websites will also provide consumer marketing and advertising opportunities in five of our top established markets.

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