|
>DiscoverAmerica.com
The Official Travel and Tourism Website
of the United States
______________________________________________________
DiscoverAmerica.com, the first ever Official Travel and Tourism Website of the United States has officially launched in the UK, Germany, Japan, Canada and Mexico. Launches occurred on a rolling schedule from May 20 through July 10, 2008 and included in-market press and media appointments and/or events resulting in over 150 articles and approximately 250 media contacts generated. The launch was a global success with Initial reaction to the website both positive and supportive from the trade, media and consumer.
Moving forward, the DiscoverAmerica team is working with TIA members and others to participate on the website through the addition of new destinations or supplemental travel content. We are also working with the industry to pursue advertising, sponsorship and partnership opportunities as well as building momentum for our Travel Specialist Program which allows tour operators and travel agents to list themselves and their special offers to and within the US on DiscoverAmerica. Finally, we are currently looking into the feasibility and support for expanding into additional markets (i.e. China) in 2009.
______________________________________________________
Background
TIA entered into a Cooperative Agreement with the U.S. Department of Commerce in February of 2007 to design, develop and market the first ever "official travel and tourism website of the United States" to the U.S.' top five international inbound markets: UK, Japan, Canada, Germany and Mexico.
Key Website Objectives:
- Increase international market share
- Reinforce a favorable image of the U.S.
- Create a sustainable channel
DiscoverAmerica.com Strategic Partners:
- U.S. Department of Commerce
- TIA Advisory Council
- States and Destinations
- American Express, Travelocity, Fodor's, Translations.com
|
