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NCDO Destiny Awards

Rewarding Excellence in Destination Marketing

The NCDO Destiny Awards are for local and regional destination marketing organizations that are members of TIA.  They were created in 1983 by TIA's National Council of Destination Organizations (NCDO) to:

• recognize members for excellence and creative accomplishment in travel marketing and promotion, and
• foster the development of imaginative and innovative destination marketing promotion programs and activities. 

There are three opportunities for recognition in two broad areas:

• Special Projects - Examples of eligible projects in this category include but are not limited to the following: development projects, i.e, building a new information center; tourism awareness activities that promote a wider understanding of travel and tourism as a major industry; programs that focus on the education, training or employment of current or future employees; crisis management programs; and socially responsible efforts such as hunger relief, community outreach activities and environmentally sebsitive programs.
• Marketing Programs -Two awards are presented in this category; one for a single targeted promotion and one for a full campaign.  Entries may include individual or cooperative destination marketing programs or campaigns including special promotions; events/festivals; direct marketing; electronic, technical or interactive marketing efforts; creative elements in all forms of media; and public relations efforts targeted to either the domestic or international market.   

Destiny Award entries were due by May 16, 2008 and winners will be announced and recognized at the Annual Awards Banquet held during the Educational Seminar for Tourism Organizations (ESTO). ESTO 2008 will be held August 23 - 26 in Bonita Springs, Florida.

For more information about the NCDO Destiny Awards, please refer to the entry guidelines above or contact the National Councils Department at 202-408-8422.